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How 2NE1 is bringing their music and fashion to the global scene

One of the biggest news this week amongst K-Pop fans is the Snoop Dogg Korea concert reveal. If you have not heard, then yes, you read that right, Snoop or Snoop Lion, as he wants to be called these days after his conversion to the Rastafari movement, is rocking the Olympic Park Soccer Stadium in Seoul, South Korea on May, 4, 2013. So, no, he is not converting to K-Pop, but! guess who makes a guest performance on his first ever concert in Korea’s capital? K-Pop superstars 2NE1! If you don’t know who this girl group is, why? you are probably living under a rock. This pop quartet is the group behind the hits like “I Don’t Care”, “Fire” “Lollipop“, “Can’t Nobody” and “I Am The Best“. And they are not just your ordinary sing and dance group. They are also brand endorsers (Fila in 2009, Adidas in 2012), a certified YouTube sensation (with 400 million video views as of 2013), multi-awarded record artists, and concert performers (with The New York Times naming their Prudential Arena show in Newark, New Jersey as one of the best concerts of 2012).

As arresting as their music is, 2NE1 is also capturing the world’s attention with their fashion and sense of style. So as 2NE1-loving Coco-Fashionistas, we show you how this girl group, who started five years ago, has sold over 27 million digital downloads and did so in their own brand of style.

2ne1 BLOG2NE1 first appeared in “Lollipop”, a commercial campaign for the LG Cyon phone. (Photo via 2.bp)2udw7mb2NE1 on their “I Don’t Care” music video in 2009. (Photo via sookyeong)200908202000542704426a2They picked up an award for “I Don’t Care” at the 2009 Cyworld Digital Music Awards. (Photo via spillyerbeans)mvcap9They choreographed their own moves for the music video of “Follow Me” which was released in 2010 and was then used as the promotional song for Samsung’s Corby Folder. (Photo via letsplay2ne1)2ne1Forbes contributor Zack Greenburg wrote “bold, bright outfits” to characterize 2NE1’s fashion style. However, the girls departed from everything bright and turned to Gothic for fashion inspiration on their “It Hurts (Slow) music video which was released in the last quater of 2010. (Photo via teensmag)2ne1-mnet-asian-music-awards_24551The girls won Artist of the Year, Album of the Year, Best Female Group, and Best Music Video at the 2010 Mnet Asian Music Awards. (Photo via asianbite)2ne1-i-am-the-bestIn the music video of “I Am The Best” which was released in 2011, 2NE1 donned all designer pieces. The video ended with them wearing these pieces by London-based designer Gareth Pugh. (Photo via ygladies)tumblrlgvfaerowx1qbjszoThe girls performed at the 2011 MTV Daum Music Fest. They won Artist of the Year. (Photo via clthebaddestfemale)mtviggy_bbt_111212_nickgascoine999Dressed in red military jackets with gold metal, 2NE1 held their crowns as the Best New Band in the World at the 2011 MTV Iggy. (Photo via mtviggy)12NE1 were invited to perform at 2012 Springwood Festival in Tokyo. (Photo via ygladies)20120731_2ne1_jungsungha_acousticcollaboration1-600x399In July 2012, the group released “I Love You” which topped in all Korean music charts hours after its release. They also released an accoustic collaboration for this song with fellow YouTube sensation Jung Sung Ha. (Photo via allkpop)022NE1 took to the streets of Tokyo and gave their fans an impromptu performance to promote their own Adidas line. This performance appeared on the brand’s campaign that aims to celebrate all the creative spirits from all around the world. It also features Nicki Minaj, Jeremy Scott and Big Sean. (Photo via cl2ne1indo)

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